425.454.0101

425.454.0101

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Website designed in record time [Work]

24 Jan 2018

With software that helps optical and mechanical engineers create cutting-edge technologies like virtual reality headsets and self-driving cars in record time, Zemax’s website was built around supporting current customers with technical knowledgebase articles and video tutorials. Recognizing a need to elevate their message to prospective customers, Zemax turned to GA to create a new website built for lead generation.

Before

The website had been cobbled together over time as products had been added to the company’s portfolio, resulting in a confusing user experience, with three different top navigation systems depending on where you were in the site.

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After

The redesigned website was built on best practices for enterprise B2B software sites, including a free trial offer at the top and bottom of most pages, content offers to capture user information, a clear articulation of the competitive difference, customer stories and a blog. The blog, a first for Zemax, is where their optical and mechanical engineering experts offer industry news and best practices.

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“The website is a huge step forward for our company,” said Dan Hamann, Chief Revenue Officer. “It provides us with the tool we needed for sales and marketing to accelerate our revenue growth.”


 

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Tags: Work, Branding, Digital, Web design