With software that helps optical and mechanical engineers create cutting-edge technologies like virtual reality headsets and self-driving cars in record time, Zemax’s website was built around supporting current customers with technical knowledgebase articles and video tutorials. Recognizing a need to elevate their message to prospective customers, Zemax turned to GA to create a new website built for lead generation.
Like any good marketing firm, we love a blog by the numbers. Here’s a roundup of a buncha blogs that feature practical marketing tips, everything from developing patient personas to social media strategy to collateral development to content marketing to branding inspiration from Albert Einstein.Read More
Three core principles guide the way.
Website design is a central part of building a strong brand. Your website needs to be responsive so it’s accessible, navigation should be intuitive and transactions have to be seamless. Simple, clean and centered on the needs of your website visitors, user-centered design means to:
- Understand who the user groups are and what tasks they are performing on your site. Note: customer personas can come in handy in this way.
- Keep design clean and simple to reduce unnecessary mental effort by the user.
- Be consistent with interface elements and dialogue boxes.
- Provide adequate navigation for end users to know exactly where they are at all times.
- Use simple and natural language.
But how do you achieve all of this from a design perspective? Our website design philosophy consists of three key principles:Read More
Zemax enlisted GA Creative to launch a campaign to promote its suite of software products that streamline the workflow between optical and mechanical engineers. We developed a media plan that included a mix of print and digital tactics to reach a new target audience, drive leads to a landing page and offer valuable content to entice prospects to provide their contact information in order to build up a database of sales leads.