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425.454.0101

14 Apr 2017

Zemax enlisted GA Creative to launch a campaign to promote its suite of software products that streamline the workflow between optical and mechanical engineers. We developed a media plan that included a mix of print and digital tactics to reach a new target audience, drive leads to a landing page and offer valuable content to entice prospects to provide their contact information in order to build up a database of sales leads.

 

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31 Mar 2017

The world of marketing is all about getting potential customers, clients, patients and donors to show up on your doorstep. Whether you’re ready to explore a full awareness and response strategy or are just looking to incorporate some content marketing best practices, there are several things you can do to help draw in new website visitors and to keep them coming back.

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30 Mar 2017

Responsive web design used to be an optional add-on and viewed as costly. Not anymore – it’s not only attainable for everyone, it’s essential. According to Pew Research, nearly 2/3 of Americans are now smartphone owners, and for many, these devices are a key entry point to the online world. And consider that 48 percent of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring (MarginMedia).

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29 Mar 2017
Zero in on the user experience

You likely developed a sitemap when you initially launched your site. An important step in evaluating your website annually is navigating through your site with a fresh eye, remembering all the “must haves” that make for a seamless user experience. Here are three questions to consider when assessing whether there is room for improvement.

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