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425.454.0101

25 Aug 2016

Though the idea of advertising in video games has been around since the computer game Adventureland touted its sequel in 1978, in-game advertising was popularized in 2004. Since then, it’s grown like wildfire, with analysts predicting spending to reach $7.2 billion this year. But what can your industry learn from the games space when it comes to experiential advertising? Turns out, a lot.

 

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05 Aug 2016
Microsoft is one of the world’s most valuable brands. It needs to be represented authentically, uniquely, and consistently. Microsoft teams lean on us to share their brand story and speak to how Microsoft solutions are helping empower people and organizations to achieve more. 
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21 Jul 2016

We blogged about the results direct mail can achieve in reaching customers and driving sales, with proof in stats such as one-third more website visits, 20% increase in online sales, a 30% better response rate than email. And for technology sales to hungry users – think millennials – they prefer to be courted via direct mail.

 

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21 Jun 2016

Direct mail continues to prove its worth today, particularly in how it helps boost digital conversions. In 2015, gardening retailer Homebase ran an award-winning 500,000-piece direct mail campaign encouraging customers to shop early for seasonal offers. The result: customers visited the site 33 percent more often, and spent an average of 20 percent more.

 

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