We blogged about the results direct mail can achieve in reaching customers and driving sales, with proof in stats such as one-third more website visits, 20% increase in online sales, a 30% better response rate than email. And for technology sales to hungry users – think millennials – they prefer to be courted via direct mail.
Direct mail continues to prove its worth today, particularly in how it helps boost digital conversions. In 2015, gardening retailer Homebase ran an award-winning 500,000-piece direct mail campaign encouraging customers to shop early for seasonal offers. The result: customers visited the site 33 percent more often, and spent an average of 20 percent more.
3 fundamentals for optimizing content on your new website
You’re ready to upgrade your tired old website to a sleek new design that will tell your brand story beautifully. Make sure that before you do, you have an SEO strategy in place to protect the search equity you have worked hard to build over time.