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06 Sep 2016

Imagine a world in which you can log in to your postal mail account from work and see scanned versions of what’s sitting in your mailbox at home? The U.S. Postal Service is already testing such a service in New York. What it could mean for marketers is an even better return on direct mail.

 

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30 Aug 2016

Here’s why you should get on the video marketing bandwagon if you haven't already.

According to YouTube, almost five billion videos are watched on the service every single day. But according to Entrepreneur magazine, a mere nine percent of U.S. based small businesses use the service to promote their offerings. Those businesses are missing out, since YouTube, as the second largest search engine, can be a great traffic-driver and credibility-builder for companies and organizations. Here are three reasons you should consider creating marketing videos to drive interest in your business.

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25 Aug 2016

Though the idea of advertising in video games has been around since the computer game Adventureland touted its sequel in 1978, in-game advertising was popularized in 2004. Since then, it’s grown like wildfire, with analysts predicting spending to reach $7.2 billion this year. But what can your industry learn from the games space when it comes to experiential advertising? Turns out, a lot.

 

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05 Aug 2016
Microsoft is one of the world’s most valuable brands. It needs to be represented authentically, uniquely, and consistently. Microsoft teams lean on us to share their brand story and speak to how Microsoft solutions are helping empower people and organizations to achieve more. 
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