An interview with GA Creative’s campaign strategist Karen Axtell: For more than 20 years, Karen has developed lead generation strategies for local, national and global companies, helping them refine efforts to achieve more cost-effective acquisitions over time.
The changing face of connecting with today’s modern patient
Most of us at GA Creative remember getting the chicken pox. We had family doctors, some of whom made house calls, all of whom knew each of our family members by name. Now, we can monitor our heart rates, sleep patterns and activity levels on smartwatches. We download apps to tell us when it’s time for a mammogram. We access our medical records online. And when our kids are sick in the middle of the night, we help them video chat with a remote doctor over the phone.Read More
3D printing, or additive manufacturing if you’re in the biz, is poised to revolutionize so many industries that we can barely keep up. In his book, “The Third Industrial Revolution; How Lateral Power is Transforming Energy, the Economy, and the World,” futurologist Jeremy Rifkin points to 3D printing as one of the technologies at the tipping point of fundamental economic change. The barrier to immediate adoption used to be the price tag, with some 3D printers costing as much as $500,000. That’s why, initially, 3D printing was primarily used for prototyping in industries like aerospace and defense. (Curious where prototyping is headed? Check out our work with Zemax.)
How to make the most of what you’ve got
What do you do when your marketing budget gets slashed but the business goals you’re charged with attaining remain as lofty as ever? Scream, panic and run for the hills? Tempting. But not very effective. It’s time to get creative.Read More