3D printing, or additive manufacturing if you’re in the biz, is poised to revolutionize so many industries that we can barely keep up. In his book, “The Third Industrial Revolution; How Lateral Power is Transforming Energy, the Economy, and the World,” futurologist Jeremy Rifkin points to 3D printing as one of the technologies at the tipping point of fundamental economic change. The barrier to immediate adoption used to be the price tag, with some 3D printers costing as much as $500,000. That’s why, initially, 3D printing was primarily used for prototyping in industries like aerospace and defense. (Curious where prototyping is headed? Check out our work with Zemax.)
How to make the most of what you’ve got
What do you do when your marketing budget gets slashed but the business goals you’re charged with attaining remain as lofty as ever? Scream, panic and run for the hills? Tempting. But not very effective. It’s time to get creative.Read More
Imagine a world in which you can log in to your postal mail account from work and see scanned versions of what’s sitting in your mailbox at home? The U.S. Postal Service is already testing such a service in New York. What it could mean for marketers is an even better return on direct mail.
Here’s why you should get on the video marketing bandwagon.
YouTube has over a billion users, but according to Entrepreneur magazine, a mere 9 percent of US based small businesses use the service to promote their offerings. Those businesses are missing out, since YouTube, as the second largest search engine, can be a great traffic-driver and credibility-builder for companies and organizations. Here are three reasons you should consider creating marketing videos to drive interest in your business.Read More