Whether you are marketing a simple product or a complicated one, a clear, concise explanation will help your prospects understand how your product can solve their problem. That’s where explainer videos come in. As a complement to a great sales deck that goes into more detail and can be customized, an explainer video provides a high-level overview of your value proposition. Having a video easily accessible to people browsing your site prevents your sales team from having to explain the basics, enabling them to dive deeper with interested potential customers.Read More
There have been many changes with Facebook lately, and because of this, some brands may question their resource allocation to the site. But since Facebook is still the number one social media platform, it’s a miss to walk away. There are new and expanded ways for brands to effectively engage with target audiences cropping up monthly on Facebook. Here are three of our favorite ways to reach people on the social network right now:Read More
The foundation of every successful content strategy is planning, and putting your plans into a content calendar—one that is flexible enough for you to adjust your posting schedule to include trending or emerging news.
When generating content, here are some tips: