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425.454.0101

29 Sep 2016

More and more companies and organizations are embracing user generated content (UGC) to help their brands come alive. Instead of bragging about their own virtues, brands that are winning at UGC let their customers help define their brands through submitted videos, photos, comments and reviews. Instead of pushing out messages, brands are offering up a platform to give their key targets a voice, letting them do the promotion for them. Here are some brands across industries that are having success with UGC campaigns.

 

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21 Sep 2016

Your website traffic has plateaued or dropped off. What do you do? Revitalize your social media and blogging activities to improve SEO. How do you get the best results? Follow these 10 best practices for post frequency, organic content types and paid content.  

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13 Sep 2016

Marketers like to talk about “compelling” content, but when it comes to getting your audiences to take action, what does that mean? We took a look at the hard numbers on our own blog and offer the following practical tips for writing blog headlines and calls-to-action that get views, clicks and leads.

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18 Aug 2016

Back-to-school and back-to-college shopping is expected to reach $75.8 billion this year, according to the National Retail Federation, with most of the shopping happening at discount and department stores and online. With sales at stake, brands are upping the ante with TV and web spots that are kid-created, ultra-hip, star-studded or hashtag-heavy to make cash registers sing. Here are six of our favorites.

 

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