In business, yesterday’s elevator pitch is today’s 140-character tweet. Executives are all trying to communicate key messages with an eye toward brevity. But that doesn’t mean that people should default to repeating overused adjectives: The practice degrades the message and reflects negatively on the speaker. With that in mind, here’s a list of some of the most commonly used adjectives today with a few suggested alternates for each.Read More
Like any good marketing firm, we love a blog by the numbers. Here’s a roundup of a buncha blogs that feature practical marketing tips, everything from developing patient personas to social media strategy to collateral development to content marketing to branding inspiration from Albert Einstein.Read More
Women are the primary health care decision makers in the family – and they’re also on Instagram – so it makes sense that whether you work at a small practice or large health care organization, your marketing strategy would prescribe a heaping dose of hashtags. Here are three tips to make the most of Instagram as a platform for connecting with current and potential patients.