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31 Oct 2017

In business, yesterday’s elevator pitch is today’s 140-character tweet. Executives are all trying to communicate key messages with an eye toward brevity. But that doesn’t mean that people should default to repeating overused adjectives: The practice degrades the message and reflects negatively on the speaker. With that in mind, here’s a list of some of the most commonly used adjectives today with a few suggested alternates for each.

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17 May 2017

Like any good marketing firm, we love a blog by the numbers. Here’s a roundup of a buncha blogs that feature practical marketing tips, everything from developing patient personas to social media strategy to collateral development to content marketing to branding inspiration from Albert Einstein. 

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12 May 2017
We helped the Washington State Department of Health (DOH) educate residents about the importance of getting a flu shot. Social media was a major component of our “Knock out flu with one shot” campaign, which played on boxing imagery and metaphors to shine light on this important public health message.

 

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04 Apr 2017

Women are the primary health care decision makers in the family – and they’re also on Instagram – so it makes sense that whether you work at a small practice or large health care organization, your marketing strategy would prescribe a heaping dose of hashtags. Here are three tips to make the most of Instagram as a platform for connecting with current and potential patients.

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