Hashtags have become as common a marketing call-to-action as a phone number was in the days of the Yellow Pages. And why not?
Social media can be an effective extension of your customer service organization. While marketing departments tend to drive social media programming, customer-centric companies are incorporating social media monitoring and response—often dubbed “social care”—into their customer service initiatives. Here are several ways social media can help you improve customer service:Read More
Deciding how to spend your social media marketing dollars—on which sites, and targeting which audiences—requires testing and more testing, and often some guesswork. Seeking a better way, we dove into the social demographic numbers provided by Pew Research Center and came up with sample spends. We looked at how many internet users are active on the top five social media sites: Facebook, Twitter, LinkedIn, Instagram and Pinterest, how many men use each site, how many millennials, and so on. Here are the resulting sample spends, by target group.Read More
More and more companies and organizations are embracing user generated content (UGC) to help their brands come alive. Instead of bragging about their own virtues, brands that are winning at UGC let their customers help define their brands through submitted videos, photos, comments and reviews. Instead of pushing out messages, brands are offering up a platform to give their key targets a voice, letting them do the promotion for them. Here are some brands across industries that are having success with UGC campaigns.