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11 May 2018

Community Health Plan of Washington is the only not-for-profit plan providing managed care to Washington’s Apple Health members. And they’re no newcomer—they’ve provided access to quality Medicaid coverage across the state for more than 25 years.

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16 Feb 2018


An interview with GA Creative’s social media maven Molly Musler: For nearly 20 years, Molly has developed high-caliber content strategies for major brands – and pairing just-the-right social with other campaign elements is her specialty.

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08 Nov 2017

Baby boomers may not be getting as much of your social media marketing dollars as they should. According to Nielsen, “Typically, once a group of consumers reaches the so-called ‘cut-off’ age of 49, marketers ‘go back to go.’ They renew their focus on a new crop of 18-49s and they start all over again. They are lured by the prospect of a younger consumer who is ripe with lucrative, long-term potential. The goal is to build a fresh group of life-time loyalists and the strategy begins with an investment in penetration.”

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31 Oct 2017

In business, yesterday’s elevator pitch is today’s 140-character tweet. Executives are all trying to communicate key messages with an eye toward brevity. But that doesn’t mean that people should default to repeating overused adjectives: The practice degrades the message and reflects negatively on the speaker. With that in mind, here’s a list of some of the most commonly used adjectives today with a few suggested alternates for each.

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