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04 Apr 2017

Women are the primary health care decision makers in the family – and they’re also on Instagram – so it makes sense that whether you work at a small practice or large health care organization, your marketing strategy would prescribe a heaping dose of hashtags. Here are three tips to make the most of Instagram as a platform for connecting with current and potential patients.

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06 Dec 2016

Hashtags have become as common a marketing call-to-action as a phone number was in the days of the Yellow Pages. And why not?

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02 Dec 2016

Social media can be an effective extension of your customer service organization. While marketing departments tend to drive social media programming, customer-centric companies are incorporating social media monitoring and response—often dubbed “social care”—into their customer service initiatives. Here are several ways social media can help you improve customer service:

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04 Oct 2016

Deciding how to spend your social media marketing dollars—on which sites, and targeting which audiences—requires testing and more testing, and often some guesswork. Seeking a better way, we dove into the social demographic numbers provided by Pew Research Center and came up with sample spends. We looked at how many internet users are active on the top five social media sites: Facebook, Twitter, LinkedIn, Instagram and Pinterest, how many men use each site, how many millennials, and so on. Here are the resulting sample spends, by target group.

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