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13 Jul 2018

There have been many changes with Facebook lately, and because of this, some brands may question their resource allocation to the site. But since Facebook is still the number one social media platform, it’s a miss to walk away. There are new and expanded ways for brands to effectively engage with target audiences cropping up monthly on Facebook. Here are three of our favorite ways to reach people on the social network right now:

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11 May 2018

Community Health Plan of Washington is the only not-for-profit plan providing managed care to Washington’s Apple Health members. And they’re no newcomer—they’ve provided access to quality Medicaid coverage across the state for more than 25 years.

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16 Feb 2018


An interview with GA Creative’s social media maven Molly Musler: For nearly 20 years, Molly has developed high-caliber content strategies for major brands – and pairing just-the-right social with other campaign elements is her specialty.

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08 Nov 2017

Baby boomers may not be getting as much of your social media marketing dollars as they should. According to Nielsen, “Typically, once a group of consumers reaches the so-called ‘cut-off’ age of 49, marketers ‘go back to go.’ They renew their focus on a new crop of 18-49s and they start all over again. They are lured by the prospect of a younger consumer who is ripe with lucrative, long-term potential. The goal is to build a fresh group of life-time loyalists and the strategy begins with an investment in penetration.”

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