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09 Oct 2018

In designer Ingrid Fetell Lee’s TED Talk called “Where joy hides and how to find it,” Fetell Lee talks about her 10-year journey to understand the relationship between the physical world and the emotion we call joy. She points out the differences between happiness and joy, and shares results of her research about where joy resides in our world, what it looks like and what it doesn’t. After watching, we wondered: Which brands deliver joy?

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21 Sep 2018

Native advertising is content that looks like editorial but is actually paid for by an advertiser. It’s a newer form of digital advertising that savvy marketers are using—and you probably should be, too. According to a study from IHS on behalf of Facebook, by 2020, the majority of mobile display ads will be native and represent $53 billion in advertiser spend. Here are five reasons to take another look at native advertising.

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24 Aug 2018

Pay-per-click (PPC) advertising is hosting ads on search engines and paying every time someone clicks on one of the ads from, say, Google, Yahoo or Bing. PPC has been around since the ‘90s and is sometimes discounted by modern marketers looking for the sizzle of social or digital ads. But here are five reasons why PPC is worth its position as part of the marketing mix—and how to get started if you’re not currently doing PPC advertising for your products or company.

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21 Jun 2018
Three ways marketers can help HR keep employees engaged—and why they should

According to Gallup, "A staggering 87 percent of employees worldwide are not engaged. Many companies are experiencing a crisis of engagement and aren't aware of it." Many marketers might see employee engagement as a human resources problem, but there are steps that marketing departments can take to help with employee engagement and retention. Why bother when it's not in your job description? Given that news of low morale and high turnover can drastically overshadow positive brand messages—and all of your hard work—it's worth marketers' time to invest in employee engagement, too.

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