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425.454.0101

07 Dec 2018

Whether you are marketing a simple product or a complicated one, a clear, concise explanation will help your prospects understand how your product can solve their problem. That’s where explainer videos come in. As a complement to a great sales deck that goes into more detail and can be customized, an explainer video provides a high-level overview of your value proposition. Having a video easily accessible to people browsing your site prevents your sales team from having to explain the basics, enabling them to dive deeper with interested potential customers.

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04 Dec 2018

The truth hurts. Your customers aren’t interested in your products in and of themselves. They are going to buy your product or service because of the ability it gives them to solve problems. Content marketing is a way to stop selling—and start telling the story around how your company is their solution. Content marketing starts with thought leadership. It’s about introducing thoughtful theories, game-changing ideas and meaningful perspective—instead of leading with product details.

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26 Oct 2018

Compete messaging is messaging that explains how your product or service compares to the competition in terms of price, value, innovation, service or quality. It’s a critical part of any marketing rollout because not only will it help arm your sales team, but it’ll help your internal and external marketers know how best to position your offering to make it stand out.

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09 Oct 2018

In designer Ingrid Fetell Lee’s TED Talk called “Where joy hides and how to find it,” Fetell Lee talks about her 10-year journey to understand the relationship between the physical world and the emotion we call joy. She points out the differences between happiness and joy, and shares results of her research about where joy resides in our world, what it looks like and what it doesn’t. After watching, we wondered: Which brands deliver joy?

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