An interview with GA Creative’s principal Sara Patillo
Marketing efforts are team efforts. Big projects often involve input from executive teams, product managers and operations, as well as the creative team of copywriters, designers and developers. Following the completion of any sizable marketing project, it’s useful to survey the team involved to identify what went well, what could have gone better and key takeaways for future projects.
Gather first impressions
Have the team rank the overall project according to a list if criteria that was defined up front as criteria for success. Using a Likert scale, this type of scoring provides common ground to start from. Where do you have agreement, and where are the areas for discussion? Criteria may include:Read More
Baby boomers may not be getting as much of your social media marketing dollars as they should. According to Nielsen, “Typically, once a group of consumers reaches the so-called ‘cut-off’ age of 49, marketers ‘go back to go.’ They renew their focus on a new crop of 18-49s and they start all over again. They are lured by the prospect of a younger consumer who is ripe with lucrative, long-term potential. The goal is to build a fresh group of life-time loyalists and the strategy begins with an investment in penetration.”Read More
In business, yesterday’s elevator pitch is today’s 140-character tweet. Executives are all trying to communicate key messages with an eye toward brevity. But that doesn’t mean that people should default to repeating overused adjectives: The practice degrades the message and reflects negatively on the speaker. With that in mind, here’s a list of some of the most commonly used adjectives today with a few suggested alternates for each.Read More