425.454.0101

425.454.0101

17 May 2018
Tradeshows are part of the marketing mix for most industries. It’s a great time to connect in person with existing customers and to build new connections face to face. Along with offering opportunities to educate customers and prospects on your latest product roadmap, tradeshows allow you build rapport and generate new leads. To make the most of your investment when exhibiting at a show, follow these five best practices in booth design.

 

Read More
11 May 2018

Community Health Plan of Washington is the only not-for-profit plan providing managed care to Washington’s Apple Health members. And they’re no newcomer—they’ve provided access to quality Medicaid coverage across the state for more than 25 years.

Read More
07 May 2018


An interview with GA Creative’s principal Sara Patillo

Read More
31 Jan 2018

Marketing efforts are team efforts. Big projects often involve input from executive teams, product managers and operations, as well as the creative team of copywriters, designers and developers. Following the completion of any sizable marketing project, it’s useful to survey the team involved to identify what went well, what could have gone better and key takeaways for future projects. 

Gather first impressions

Have the team rank the overall project according to a list if criteria that was defined up front as criteria for success. Using a Likert scale, this type of scoring provides common ground to start from. Where do you have agreement, and where are the areas for discussion? Criteria may include:

Read More

What we're talking about

Get the latest from the blog