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21 Jun 2018
Three ways marketers can help HR keep employees engaged—and why they should

According to Gallup, "A staggering 87 percent of employees worldwide are not engaged. Many companies are experiencing a crisis of engagement and aren't aware of it." Many marketers might see employee engagement as a human resources problem, but there are steps that marketing departments can take to help with employee engagement and retention. Why bother when it's not in your job description? Given that news of low morale and high turnover can drastically overshadow positive brand messages—and all of your hard work—it's worth marketers' time to invest in employee engagement, too.

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17 May 2018
Tradeshows are part of the marketing mix for most industries. It’s a great time to connect in person with existing customers and to build new connections face to face. Along with offering opportunities to educate customers and prospects on your latest product roadmap, tradeshows allow you build rapport and generate new leads. To make the most of your investment when exhibiting at a show, follow these five best practices in booth design.

 

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11 May 2018

Community Health Plan of Washington is the only not-for-profit plan providing managed care to Washington’s Apple Health members. And they’re no newcomer—they’ve provided access to quality Medicaid coverage across the state for more than 25 years.

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07 May 2018


An interview with GA Creative’s principal Sara Patillo

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