02 May 2016
Why should inbound matter to healthcare?

According to the Pew Research Center, one third of U.S. adults are turning to the internet as a diagnostic tool via their phones and computers. Out of the 81% of U.S. adults that use the internet, 72% have looked online for health information, beginning their search on Google, Bing or Yahoo.

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28 Apr 2016

The foundation of every successful content strategy is planning, and putting your plans into a content calendar—one that is flexible enough for you to adjust your posting schedule to include trending or emerging news.

When generating content, here are some tips:

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26 Apr 2016

Email, social media, landing pages and websites are just some of the tools in the nonprofit fundraising arsenal. Lucky for you, they also happen to be the necessary pieces of an inbound marketing campaign. All you need to do now is integrate them. 


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18 Apr 2016

It all starts with one question: “Why?”

Why would someone be interested in your product or service?
Why does your product matter?
Why should people care?

When it comes down to it, inbound marketing is all about that fundamental question.


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