We helped Badgley Phelps, a 50-year-old wealth management firm in Seattle, rebrand with a new website and fresh look. Their goal was to modernize and better reach a younger target audience while still engaging with existing clients.
Marketers like to talk about “compelling” content, but when it comes to getting your audiences to take action, what does that mean? We took a look at the hard numbers on our own blog and offer the following practical tips for writing blog headlines and calls-to-action that get views, clicks and leads.
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Buyers are increasingly controlling the sales cycle, with 74% of business buyers conducting more than half of their research online before making an offline purchase (Forrester Research). With marketing now owning a larger piece of the lead-to-revenue cycle, business marketers need to find ways to engage with buyers through more of the buyer’s journey, and therefore, boost sales every step of the way.
Why should inbound matter to healthcare?
According to the Pew Research Center, one third of U.S. adults are turning to the internet as a diagnostic tool via their phones and computers. Out of the 81% of U.S. adults that use the internet, 72% have looked online for health information, beginning their search on Google, Bing or Yahoo.
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