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425.454.0101

06 Sep 2016

Imagine a world in which you can log in to your postal mail account from work and see scanned versions of what’s sitting in your mailbox at home? The U.S. Postal Service is already testing such a service in New York. What it could mean for marketers is an even better return on direct mail.

 

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30 Aug 2016
Here’s why you should get on the video marketing bandwagon.

YouTube has over a billion users, but according to Entrepreneur magazine, a mere 9 percent of US based small businesses use the service to promote their offerings. Those businesses are missing out, since YouTube, as the second largest search engine, can be a great traffic-driver and credibility-builder for companies and organizations. Here are three reasons you should consider creating marketing videos to drive interest in your business.

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25 Aug 2016

Though the idea of advertising in video games has been around since the computer game Adventureland touted its sequel in 1978, in-game advertising was popularized in 2004. Since then, it’s grown like wildfire, with analysts predicting spending to reach $7.2 billion this year. But what can your industry learn from the games space when it comes to experiential advertising? Turns out, a lot.

 

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07 Jul 2016

LinkedIn Showcase Pages are a relatively new feature to LinkedIn, allowing brands to spotlight a particular business unit or initiative aimed at more specific targets than your overall Company Page. Showcase Pages are a great opportunity for health care organizations to stand out on social media.

 

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