Women are the primary health care decision makers in the family – and they’re also on Instagram – so it makes sense that whether you work at a small practice or large health care organization, your marketing strategy would prescribe a heaping dose of hashtags. Here are three tips to make the most of Instagram as a platform for connecting with current and potential patients.
Campaign generated results that were nothing to sneeze at
The Washington State Department of Health (DOH) wanted to find the most effective way to educate residents about the importance of everyone over the age of six months getting a flu shot to prevent the spread of influenza. So we created a campaign called “Knock out the flu with one shot,” which featured boxing imagery with some levity to attract audiences to this important public health message.