12 Nov 2015

It’s true what they say*. Millennials aren’t as focused on healthcare as older generations. They’re younger and generally healthier, so it would make sense if they sometimes consider medical care to be a lower priority. Yet they are also the largest share of the US workforce, according to Pew Research Center. So advertising to this group is vitally important to your organization, but what can healthcare marketers do to overcome the struggle to reach them?

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