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08 Nov 2017

Baby boomers may not be getting as much of your social media marketing dollars as they should. According to Nielsen, “Typically, once a group of consumers reaches the so-called ‘cut-off’ age of 49, marketers ‘go back to go.’ They renew their focus on a new crop of 18-49s and they start all over again. They are lured by the prospect of a younger consumer who is ripe with lucrative, long-term potential. The goal is to build a fresh group of life-time loyalists and the strategy begins with an investment in penetration.”

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21 Jul 2017

Whether you identify with Type A or Type B personality type, there’s probably a lot to learn from the other side of the house. Here are some signature traits of each side can play out positively in the workplace.

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09 Jul 2017

TED.com is one of the best places on the internet to be educated, informed and enlightened.  But with new talks uploaded monthly, it’s hard to keep up. Here are five talks you might find relevant right now if you skew Type B at work.

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07 Jul 2017

TED.com is one of the best places on the internet to be educated, informed and enlightened. But with new talks uploaded monthly, it’s hard to keep up. Here are five talks you might find relevant right now if you skew Type A at work.

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