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06 Oct 2016
How to make the most of what you’ve got

What do you do when your marketing budget gets slashed but the business goals you’re charged with attaining remain as lofty as ever? Scream, panic and run for the hills? Tempting. But not very effective. It’s time to get creative.

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06 Sep 2016

Imagine a world in which you can log in to your postal mail account from work and see scanned versions of what’s sitting in your mailbox at home? The U.S. Postal Service is already testing such a service in New York. What it could mean for marketers is an even better return on direct mail.

 

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30 Aug 2016
Here’s why you should get on the video marketing bandwagon.

YouTube has over a billion users, but according to Entrepreneur magazine, a mere 9 percent of US based small businesses use the service to promote their offerings. Those businesses are missing out, since YouTube, as the second largest search engine, can be a great traffic-driver and credibility-builder for companies and organizations. Here are three reasons you should consider creating marketing videos to drive interest in your business.

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04 Aug 2016

Professional services firms can gain visibility on LinkedIn by creating SlideShare presentations that are relevant to their key target audiences. Financial advisors, architects, engineers, accountants, IT managers and management consultants can all benefit from providing well-designed, useful presentations that will truly engage audiences. Here are 5 inspiring SlideShare presentations for your professional services brand.

 

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