There have been many changes with Facebook lately, and because of this, some brands may question their resource allocation to the site. But since Facebook is still the number one social media platform, it’s a miss to walk away. There are new and expanded ways for brands to effectively engage with target audiences cropping up monthly on Facebook. Here are three of our favorite ways to reach people on the social network right now:Read More
More and more companies and organizations are embracing user generated content (UGC) to help their brands come alive. Instead of bragging about their own virtues, brands that are winning at UGC let their customers help define their brands through submitted videos, photos, comments and reviews. Instead of pushing out messages, brands are offering up a platform to give their key targets a voice, letting them do the promotion for them. Here are some brands across industries that are having success with UGC campaigns.
GA Creative conducted a “Quick Hit” Social Media Campaign on behalf of Cheaters Reading Glasses, an online purveyor of high-end reading glasses. Previously a physical store in a popular mall in Corte Madera, California, Cheaters moved exclusively online in response to rising rent prices. Orders had slowed with increasing competition in the fashion reading glasses space. Cheaters tasked GA Creative with helping to give business a boost through social media.