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21 Jun 2016

Direct mail continues to prove its worth today, particularly in how it helps boost digital conversions. In 2015, gardening retailer Homebase ran an award-winning 500,000-piece direct mail campaign encouraging customers to shop early for seasonal offers. The result: customers visited the site 33 percent more often, and spent an average of 20 percent more.

 

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01 Jun 2016

With all of the consolidation in the healthcare arena, many healthcare marketers are faced with a common dilemma: a new group of physicians that need help building their practices. To be effective, healthcare marketing campaigns should include elements that build awareness, generate qualified leads and nurture those leads along the path towards becoming a patient.

Generating leads is where the rubber hits the road, and requires an effective direct response effort. Here are five key steps for building a direct response campaign to grow patient volumes.

 

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10 Mar 2016
Direct response tactics bring big ROI.

Health care providers are leveraging technology to deliver health services in new ways that enhance the patient experience, from mobile health apps to virtual patient visits. CHI Franciscan Health turned to GA to promote Franciscan Virtual Urgent Care, a service that lets patients talk to a doctor online or on the phone 24/7 from the comfort of home.

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08 Mar 2016

Direct mail and email campaigns work, but only with a solid list. Paid lists are a good option, but since there are only so many paid lists in the world—and everyone else is using them—it’s recommended that tech companies grow and nurture their own contacts. Where to start? The email capture box.

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