Like any good marketing firm, we love a blog by the numbers. Here’s a roundup of a buncha blogs that feature practical marketing tips, everything from developing patient personas to social media strategy to collateral development to content marketing to branding inspiration from Albert Einstein.Read More
Comcast was seeing diminishing returns on their direct mail efforts due to message and response fatigue. GA Creative developed a strategy to increase the number of new prospects in the lead funnel.
Imagine a world in which you can log in to your postal mail account from work and see scanned versions of what’s sitting in your mailbox at home? The U.S. Postal Service is already testing such a service in New York. What it could mean for marketers is an even better return on direct mail.
We blogged about the results direct mail can achieve in reaching customers and driving sales, with proof in stats such as one-third more website visits, 20% increase in online sales, a 30% better response rate than email. And for technology sales to hungry users – think millennials – they prefer to be courted via direct mail.