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425.454.0101

06 Sep 2016

Imagine a world in which you can log in to your postal mail account from work and see scanned versions of what’s sitting in your mailbox at home? The U.S. Postal Service is already testing such a service in New York. What it could mean for marketers is an even better return on direct mail.

 

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21 Jul 2016

We blogged about the results direct mail can achieve in reaching customers and driving sales, with proof in stats such as one-third more website visits, 20% increase in online sales, a 30% better response rate than email. And for technology sales to hungry users – think millennials – they prefer to be courted via direct mail.

 

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21 Jun 2016

Direct mail continues to prove its worth today, particularly in how it helps boost digital conversions. In 2015, gardening retailer Homebase ran an award-winning 500,000-piece direct mail campaign encouraging customers to shop early for seasonal offers. The result: customers visited the site 33 percent more often, and spent an average of 20 percent more.

 

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01 Jun 2016

With all of the consolidation in the healthcare arena, many healthcare marketers are faced with a common dilemma: a new group of physicians that need help building their practices. To be effective, healthcare marketing campaigns should include elements that build awareness, generate qualified leads and nurture those leads along the path towards becoming a patient.

Generating leads is where the rubber hits the road, and requires an effective direct response effort. Here are five key steps for building a direct response campaign to grow patient volumes.

 

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