Like any good marketing firm, we love a blog by the numbers. Here’s a roundup of a buncha blogs that feature practical marketing tips, everything from developing patient personas to social media strategy to collateral development to content marketing to branding inspiration from Albert Einstein.Read More
Imagine a world in which you can log in to your postal mail account from work and see scanned versions of what’s sitting in your mailbox at home? The U.S. Postal Service is already testing such a service in New York. What it could mean for marketers is an even better return on direct mail.
We blogged about the results direct mail can achieve in reaching customers and driving sales, with proof in stats such as one-third more website visits, 20% increase in online sales, a 30% better response rate than email. And for technology sales to hungry users – think millennials – they prefer to be courted via direct mail.
Direct mail continues to prove its worth today, particularly in how it helps boost digital conversions. In 2015, gardening retailer Homebase ran an award-winning 500,000-piece direct mail campaign encouraging customers to shop early for seasonal offers. The result: customers visited the site 33 percent more often, and spent an average of 20 percent more.