Like any good marketing firm, we love a blog by the numbers. Here’s a roundup of a buncha blogs that feature practical marketing tips, everything from developing patient personas to social media strategy to collateral development to content marketing to branding inspiration from Albert Einstein.Read More
Zemax enlisted GA Creative to launch a campaign to promote its suite of software products that streamline the workflow between optical and mechanical engineers. We developed a media plan that included a mix of print and digital tactics to reach a new target audience, drive leads to a landing page and offer valuable content to entice prospects to provide their contact information in order to build up a database of sales leads.
Email marketing works. VentureBeat’s report states that, “email is the marketing ROI leader and the preferred channel for customers to receive information from brands.” Furthermore, personalized emails increase open and click-through rates.Read More
Back-to-school and back-to-college shopping is expected to reach $75.8 billion this year, according to the National Retail Federation, with most of the shopping happening at discount and department stores and online. With sales at stake, brands are upping the ante with TV and web spots that are kid-created, ultra-hip, star-studded or hashtag-heavy to make cash registers sing. Here are six of our favorites.