Email marketing works. VentureBeat’s report states that, “email is the marketing ROI leader and the preferred channel for customers to receive information from brands.” Furthermore, personalized emails increase open and click-through rates.Read More
Back-to-school and back-to-college shopping is expected to reach $75.8 billion this year, according to the National Retail Federation, with most of the shopping happening at discount and department stores and online. With sales at stake, brands are upping the ante with TV and web spots that are kid-created, ultra-hip, star-studded or hashtag-heavy to make cash registers sing. Here are six of our favorites.
How revisiting old blog content can drive traffic and conversions.
Post-it-and-forget-it is the old way of blogging; the new way of blogging is updating older blog posts so they work better for your company or organization. If you like new leads—and who doesn’t?—it’s important to embrace historical optimization, refreshing and updating past posts to generate even more organic search traffic.
Why? Because it works.Read More
When you need to communicate a complex idea or the meaning behind data-heavy information, infographics -- when done well -- can do the heavy lifting.Read More