With software that helps optical and mechanical engineers create cutting-edge technologies like virtual reality headsets and self-driving cars in record time, Zemax’s website was built around supporting current customers with technical knowledgebase articles and video tutorials. Recognizing a need to elevate their message to prospective customers, Zemax turned to GA to create a new website built for lead generation.
Like any good marketing firm, we love a blog by the numbers. Here’s a roundup of a buncha blogs that feature practical marketing tips, everything from developing patient personas to social media strategy to collateral development to content marketing to branding inspiration from Albert Einstein.Read More
Zemax enlisted GA Creative to launch a campaign to promote its suite of software products that streamline the workflow between optical and mechanical engineers. We developed a media plan that included a mix of print and digital tactics to reach a new target audience, drive leads to a landing page and offer valuable content to entice prospects to provide their contact information in order to build up a database of sales leads.
Email marketing works. VentureBeat’s report states that, “email is the marketing ROI leader and the preferred channel for customers to receive information from brands.” Furthermore, personalized emails increase open and click-through rates.Read More