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26 Oct 2018

Compete messaging is messaging that explains how your product or service compares to the competition in terms of price, value, innovation, service or quality. It’s a critical part of any marketing rollout because not only will it help arm your sales team, but it’ll help your internal and external marketers know how best to position your offering to make it stand out.

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06 Jul 2018

We’re thrilled to share that we won both Silver and Bronze awards for work conducted on behalf of optical product design software maker Zemax in the 2018 Summit Creative Award (SAC). Our team was awarded the Silver for a corporate video—the Zemax Virtual Prototyping Executive Overview—and a Bronze for the Zemax Website Redesign. According to award organizers, they had a record-setting 26 countries participate in this year’s competition, with more than 5,000 submissions.

“We love working with Zemax. They are truly engineering the future of optics with software that plays a central role in helping companies design innovative, optics-based products in industries like virtual reality, biomedical imaging, self-driving cars, space exploration, and consumer electronics,” said Julie Burke, Principal. “Receiving such notable recognition for two of the projects we’ve done for this incredible client is icing on the cake.”

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08 Jun 2018

 
An interview with GA Creative principal Jeff Welsh, a master of design who helps businesses tell their stories.

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25 May 2018

Let’s face it, most of us would rather go to the dentist than sit through a dry, dull sales presentation. What’s worse is when the visuals don’t support the narrative effectively, and instead the audience is subjected to slides filled with endless bullets, complicated charts and bad clip art.

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