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31 Dec 2015

How to work with a designer to create the best brochure, flyer, folder, website and more.

Even in our virtual world, distributing physical brochures, flyers or rack cards about your company, products or services is still a valid way to get your messages into your target audience’s hands—literally. But sometimes, working with a designer on the creation of the right collateral can be a challenging process. Here are tips for communicating with a designer to make sure your collateral is king.

Note: This blog is focused on design. For tips on copywriting, click here.

 

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22 Dec 2015
The best options for printing, folding and binding your brochure, courtesy of GA’s production specialist.

Brochures are a time-tested way to get out messages about a company or organization, product or service. They’re an opportunity to wow audiences who are now used to looking at information on screen with—instead!—a tangible piece they can hold. That said, there are options abound for how to print, fold and bind your brochure—and it can be overwhelming. Here, our production specialist, Chris, gives his two cents. And a glorious two cents they are: Chris has worked in production for 20 years for major brands including Microsoft, Eddie Bauer, PACCAR and more.

 

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01 Dec 2015

Having collateral at-the-ready to distribute to prospects is necessary for every business. What’s unnecessary? File cabinets full o folders full o fact sheets—those are a space-encroaching requirement of the past. Here are the five pieces every business should have, now.

 

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26 Nov 2015

It’s important for businesses to have collateral pieces at the ready to share with prospects in order to engage and inform. And it’s also important to keep that collateral fresh. But what do you do with the old white papers, fact sheets and folders that are sitting around, collecting virtual or literal dust? Here are ways to upcycle your old collateral for new prospective clients, patients, employees and donors. 

 

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