Comcast was seeing diminishing returns on their direct mail efforts due to message and response fatigue. GA Creative developed a strategy to increase the number of new prospects in the lead funnel.
5 ways to make your rack cards rock.
The average consumer sees rack cards all the time—in hospitals, restaurants and theaters, at bars and on buses—but likely hasn’t heard the term. In Starbucks locations, for example, rack cards are everywhere. And rightly so. When we’re standing in line, waiting for friends or sitting on the train and we’ve exhausted our status updates or our tablet battery is dead, we need something to look at, right? Why not learn about a company, product or service via a 4x9 informational card? And if you’re the company with the products or services, why not make your card stand out from the rack pack?
Here are five ways to make your rack cards rock.
How to work with a designer to create the best brochure, flyer, folder, website and more.
Even in our virtual world, distributing physical brochures, flyers or rack cards about your company, products or services is still a valid way to get your messages into your target audience’s hands—literally. But sometimes, working with a designer on the creation of the right collateral can be a challenging process. Here are tips for communicating with a designer to make sure your collateral is king.
Note: This blog is focused on design. For tips on copywriting, click here.