Like that cake you tried from Pinterest was only as good as your eye for measuring ingredients, marketing campaigns are only as good as their measurable results. And tracking those results in a timely manner is critical. But how do you create a dashboard to track success that’s highlighting what you want—and not what you don’t—and is easy to understand quickly? Just mix the right stats in the right context with the right design. Here’s a quick recipe:Read More
Learn why the employee survey is far from dead
Kevin Kruse, bestselling author of Employee Engagement 2.0, says employees should be surveyed at least annually. Employee surveys not only help gauge morale, but they also can help direct changes in strategy, direction or branding. If you’re thinking of changing your logo or refocusing on one business line over another, it’s a good idea to get the opinions of employees sooner than later. Even if you don’t go with the popular vote, you’ll be able to better message the “why” behind your business decisions.Read More
Creating and promoting online surveys to grow your list
As a marketer, being in possession of a clean, solid, up-to-date marketing list is like being the first kid on a candy-happy doorstep on Halloween. Let’s just say it’s a good thing. But unlike Halloween, maintenance of the customer list can’t happen just once a year. Lists should be constantly scrubbed, de-duped and, most importantly, grown for success. One easy way to add to your customer list is to use online surveys to reach targets that look like your current customers.Read More
Using online surveys to connect with your customers.
Every marketing campaign starts with a target audience—but how confident are you that you really know yours? You’ve likely gone through user data to form pictures of your different audience segments, and maybe even created target audience personas. But has your audience changed? Are they getting what they need from you? Surveying your existing customer base is a great way to find out.Read More