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19 May 2016
Creating and promoting online surveys to grow your list

As a marketer, being in possession of a clean, solid, up-to-date marketing list is like being the first kid on a candy-happy doorstep on Halloween. Let’s just say it’s a good thing. But unlike Halloween, maintenance of the customer list can’t happen just once a year. Lists should be constantly scrubbed, de-duped and, most importantly, grown for success. One easy way to add to your customer list is to use online surveys to reach targets that look like your current customers.

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17 May 2016
Using online surveys to connect with your customers.

Every marketing campaign starts with a target audience—but how confident are you that you really know yours? You’ve likely gone through user data to form pictures of your different audience segments, and maybe even created target audience personas. But has your audience changed? Are they getting what they need from you? Surveying your existing customer base is a great way to find out.

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10 May 2016
How to tell customers you’re trustworthy without telling customers you’re trustworthy.

Just like walking up to someone and saying “I’m awesome” sounds a little overconfident, directly communicating that your business or organization is trustworthy can come off as the opposite. But there are things you can do to get across the message of trustworthiness. Silently.

 

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04 May 2016
Learn why the employee survey is far from dead.

Kevin Kruse, bestselling author of Employee Engagement 2.0, says employees should be surveyed at least annually. Employee surveys not only help gauge morale, but they also can help direct changes in strategy, direction or branding. If you’re thinking of changing your logo or refocusing on one business line over another, it’s a good idea to get the opinions of employees sooner than later. Even if you don’t go with the popular vote, you’ll be able to better message the “why” behind your business decisions.

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