Kierkegaard said, “Life is not a problem to be solved, but a reality to be experienced.” And the same rings true for brands. Companies and organizations worldwide are expected to spend more than $583 billion in advertising this year in an effort to try to communicate the uniqueness of their brands (eMarketer).Read More
How organizations command greater loyalty from customers and employees alike
Leadership expert Simon Sinek’s TED Talk , “How great leaders inspire action” shares perhaps one of the greatest models out there for becoming an organization that inspires people to come to work and, in turn, engenders trust and loyalty with your customers. It’s about communicating from the inside out – an approach we at GA wholeheartedly believe in and strive to help our clients incorporate, as well.Read More
How to identify the right color palette for your brand personality.
You might have done one of those fashion color tests that tell you what hues you should be wearing based on “your season,” determined by attributes like your eye and hair color, skin tone – and maybe even the blueness of the veins in your arms. But how do you discover the season of your brand? And how can a marketer update your brand to either temporarily or permanently fit with a new season? Our crackerjack design squad has some suggestions. But first, let’s look at what it means to be winter, spring, summer or fall.
National Geographic photographer William Albert Allard said, “Words and pictures can work together to communicate more powerfully than either alone.” Successful brands across industries know how important photography can be to help tell their story – and our client, Bay Shore Systems, is no exception.