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425.454.0101

01 Jun 2017
How organizations command greater loyalty from customers and employees alike

Leadership expert Simon Sinek’s TED Talk , “How great leaders inspire action” shares perhaps one of the greatest models out there for becoming an organization that inspires people to come to work and, in turn, engenders trust and loyalty with your customers. It’s about communicating from the inside out – an approach we at GA wholeheartedly believe in and strive to help our clients incorporate, as well.

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18 Apr 2017
How to identify the right color palette for your brand personality.

You might have done one of those fashion color tests that tell you what hues you should be wearing based on “your season,” determined by attributes like your eye and hair color, skin tone – and maybe even the blueness of the veins in your arms. But how do you discover the season of your brand? And how can a marketer update your brand to either temporarily or permanently fit with a new season? Our crackerjack design squad has some suggestions. But first, let’s look at what it means to be winter, spring, summer or fall.

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11 Apr 2017

National Geographic photographer William Albert Allard said, “Words and pictures can work together to communicate more powerfully than either alone.” Successful brands across industries know how important photography can be to help tell their story – and our client, Bay Shore Systems, is no exception.

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24 Oct 2016

Getting input from the people on the front lines—those out in the field talking directly with your prospective customers—is one of the best ways to inform your brand personality and the look and feel that will be applied to core pieces of communication, such as your website and brochure.

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