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31 Jan 2018

Marketing efforts are team efforts. Big projects often involve input from executive teams, product managers and operations, as well as the creative team of copywriters, designers and developers. Following the completion of any sizable marketing project, it’s useful to survey the team involved to identify what went well, what could have gone better and key takeaways for future projects. 

Gather first impressions

Have the team rank the overall project according to a list if criteria that was defined up front as criteria for success. Using a Likert scale, this type of scoring provides common ground to start from. Where do you have agreement, and where are the areas for discussion? Criteria may include:

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24 Jan 2018

With software that helps optical and mechanical engineers create cutting-edge technologies like virtual reality headsets and self-driving cars in record time, Zemax’s website was built around supporting current customers with technical knowledgebase articles and video tutorials. Recognizing a need to elevate their message to prospective customers, Zemax turned to GA to create a new website built for lead generation.

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31 Oct 2017

In business, yesterday’s elevator pitch is today’s 140-character tweet. Executives are all trying to communicate key messages with an eye toward brevity. But that doesn’t mean that people should default to repeating overused adjectives: The practice degrades the message and reflects negatively on the speaker. With that in mind, here’s a list of some of the most commonly used adjectives today with a few suggested alternates for each.

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20 Oct 2017
Whether designing the latest virtual reality headset or a telescope to be launched into space, industry leaders creating products with optics as the central component rely on Zemax software. With its growing product family, Zemax has made it easier for companies to compete by getting their optical products to market faster, while reducing costs and optimizing optical performance. Zemax leadership saw that it was time to realign their brand and they turned to GA Creative for guidance.

 

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