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425.454.0101

31 Oct 2017

In business, yesterday’s elevator pitch is today’s 140-character tweet. Executives are all trying to communicate key messages with an eye toward brevity. But that doesn’t mean that people should default to repeating overused adjectives: The practice degrades the message and reflects negatively on the speaker. With that in mind, here’s a list of some of the most commonly used adjectives today with a few suggested alternates for each.

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20 Oct 2017
Whether designing the latest virtual reality headset or a telescope to be launched into space, industry leaders creating products with optics as the central component rely on Zemax software. With its growing product family, Zemax has made it easier for companies to compete by getting their optical products to market faster, while reducing costs and optimizing optical performance. Zemax leadership saw that it was time to realign their brand and they turned to GA Creative for guidance.

 

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15 Sep 2017

Besides being among the most notable brands in the world, what do Apple, Google and Microsoft have in common? They prioritize their employer brand because they know it’s how to hire and retain exceptional talent – and ultimately reach consumers with an authentic, credible message of trust.

 

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29 Aug 2017

Of all the seats at the C-suite table, the Chief Marketing Officer, or CMO, may have the least defined role. It’s easy to imagine what a Chief Operating Officer or Chief Financial Officer might do all day, but the chief officer with “marketing” in the middle has tasks that vary widely by company and industry. Here are some of the tasks on a modern CMO’s to-do list:

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