In designer Ingrid Fetell Lee’s TED Talk called “Where joy hides and how to find it,” Fetell Lee talks about her 10-year journey to understand the relationship between the physical world and the emotion we call joy. She points out the differences between happiness and joy, and shares results of her research about where joy resides in our world, what it looks like and what it doesn’t. After watching, we wondered: Which brands deliver joy?Read More
Tradeshows are part of the marketing mix for most industries. It’s a great time to connect in person with existing customers and to build new connections face to face. Along with offering opportunities to educate customers and prospects on your latest product roadmap, tradeshows allow you build rapport and generate new leads. To make the most of your investment when exhibiting at a show, follow these five best practices in booth design.