Getting input from the people on the front lines—those out in the field talking directly with your prospective customers—is one of the best ways to inform your brand personality and the look and feel that will be applied to core pieces of communication, such as your website and brochure.Read More
Everyone loves an Einstein quote; the words of the theoretical physicist with the electrifying white hair show up on everything from bumper stickers to T-shirts to artwork. His advice applies to many disciplines and circumstances; here are four times he gave us the best branding tips around.
Like that cake you tried from Pinterest was only as good as your eye for measuring ingredients, marketing campaigns are only as good as their measurable results. And tracking those results in a timely manner is critical. But how do you create a dashboard to track success that’s highlighting what you want—and not what you don’t—and is easy to understand quickly? Just mix the right stats in the right context with the right design. Here’s a quick recipe:Read More
Learn why the employee survey is far from dead
Kevin Kruse, bestselling author of Employee Engagement 2.0, says employees should be surveyed at least annually. Employee surveys not only help gauge morale, but they also can help direct changes in strategy, direction or branding. If you’re thinking of changing your logo or refocusing on one business line over another, it’s a good idea to get the opinions of employees sooner than later. Even if you don’t go with the popular vote, you’ll be able to better message the “why” behind your business decisions.Read More