Email marketing works. VentureBeat’s report states that, “email is the marketing ROI leader and the preferred channel for customers to receive information from brands.” Furthermore, personalized emails increase open and click-through rates.Read More
How to make the most of what you’ve got
What do you do when your marketing budget gets slashed but the business goals you’re charged with attaining remain as lofty as ever? Scream, panic and run for the hills? Tempting. But not very effective. It’s time to get creative.Read More
Marketers like to talk about “compelling” content, but when it comes to getting your audiences to take action, what does that mean? We took a look at the hard numbers on our own blog and offer the following practical tips for writing blog headlines and calls-to-action that get views, clicks and leads.Read More
Native advertising is any form of advertising that matches the look of the media where it appears. It’s helpful content that mimics the source format and, to use a completely technical term, isn’t overly ad-y. Usually, you’ll find native ads online, but that’s not a hard and fast rule. And, in fact, some might argue that native ads have been around since the invention of superglue.
Here’s a look at the evolution of native advertising.Read More