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06 Oct 2016
How to make the most of what you’ve got

What do you do when your marketing budget gets slashed but the business goals you’re charged with attaining remain as lofty as ever? Scream, panic and run for the hills? Tempting. But not very effective. It’s time to get creative.

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13 Sep 2016

Marketers like to talk about “compelling” content, but when it comes to getting your audiences to take action, what does that mean? We took a look at the hard numbers on our own blog and offer the following practical tips for writing blog headlines and calls-to-action that get views, clicks and leads.

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06 Sep 2016

Native advertising is any form of advertising that matches the look of the media where it appears. It’s helpful content that mimics the source format and, to use a completely technical term, isn’t overly ad-y. Usually, you’ll find native ads online, but that’s not a hard and fast rule. And, in fact, some might argue that native ads have been around since the invention of superglue.

Here’s a look at the evolution of native advertising.

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30 Aug 2016
Here’s why you should get on the video marketing bandwagon.

YouTube has over a billion users, but according to Entrepreneur magazine, a mere 9 percent of US based small businesses use the service to promote their offerings. Those businesses are missing out, since YouTube, as the second largest search engine, can be a great traffic-driver and credibility-builder for companies and organizations. Here are three reasons you should consider creating marketing videos to drive interest in your business.

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