According to AARP, baby boomers account for half of all consumer expenditures—yet, surprisingly, just 10 percent of marketing dollars are targeted toward the 50+ audience. One of the ways for companies and organizations across industries to lure in baby boomers is with deals and discounts. Here are some of the ways to get your brand noticed.Read More
Besides being among the most notable brands in the world, what do Apple, Google and Microsoft have in common? They prioritize their employer brand because they know it’s how to hire and retain exceptional talent – and ultimately reach consumers with an authentic, credible message of trust.
Of all the seats at the C-suite table, the Chief Marketing Officer, or CMO, may have the least defined role. It’s easy to imagine what a Chief Operating Officer or Chief Financial Officer might do all day, but the chief officer with “marketing” in the middle has tasks that vary widely by company and industry. Here are some of the tasks on a modern CMO’s to-do list:Read More