Native advertising is any form of advertising that matches the look of the media where it appears. It’s helpful content that mimics the source format and, to use a completely technical term, isn’t overly ad-y. Usually, you’ll find native ads online, but that’s not a hard and fast rule. And, in fact, some might argue that native ads have been around since the invention of superglue.
Here’s a look at the evolution of native advertising.Read More