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06 Sep 2016

Native advertising is any form of advertising that matches the look of the media where it appears. It’s helpful content that mimics the source format and, to use a completely technical term, isn’t overly ad-y. Usually, you’ll find native ads online, but that’s not a hard and fast rule. And, in fact, some might argue that native ads have been around since the invention of superglue.

Here’s a look at the evolution of native advertising.

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30 Aug 2016
Here’s why you should get on the video marketing bandwagon.

YouTube has over a billion users, but according to Entrepreneur magazine, a mere 9 percent of US based small businesses use the service to promote their offerings. Those businesses are missing out, since YouTube, as the second largest search engine, can be a great traffic-driver and credibility-builder for companies and organizations. Here are three reasons you should consider creating marketing videos to drive interest in your business.

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25 Aug 2016

Though the idea of advertising in video games has been around since the computer game Adventureland touted its sequel in 1978, in-game advertising was popularized in 2004. Since then, it’s grown like wildfire, with analysts predicting spending to reach $7.2 billion this year. But what can your industry learn from the games space when it comes to experiential advertising? Turns out, a lot.

 

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18 Aug 2016

Back-to-school and back-to-college shopping is expected to reach $75.8 billion this year, according to the National Retail Federation, with most of the shopping happening at discount and department stores and online. With sales at stake, brands are upping the ante with TV and web spots that are kid-created, ultra-hip, star-studded or hashtag-heavy to make cash registers sing. Here are six of our favorites.

 

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