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29 Aug 2017

Of all the seats at the C-suite table, the Chief Marketing Officer, or CMO, may have the least defined role. It’s easy to imagine what a Chief Operating Officer or Chief Financial Officer might do all day, but the chief officer with “marketing” in the middle has tasks that vary widely by company and industry. Here are some of the tasks on a modern CMO’s to-do list:

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04 Aug 2017

Kierkegaard said, “Life is not a problem to be solved, but a reality to be experienced.” And the same rings true for brands. Companies and organizations worldwide are expected to spend more than $583 billion in advertising this year in an effort to try to communicate the uniqueness of their brands (eMarketer). 

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17 May 2017

Like any good marketing firm, we love a blog by the numbers. Here’s a roundup of a buncha blogs that feature practical marketing tips, everything from developing patient personas to social media strategy to collateral development to content marketing to branding inspiration from Albert Einstein. 

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14 Apr 2017

Zemax enlisted GA Creative to launch a campaign to promote its suite of software products that streamline the workflow between optical and mechanical engineers. We developed a media plan that included a mix of print and digital tactics to reach a new target audience, drive leads to a landing page and offer valuable content to entice prospects to provide their contact information in order to build up a database of sales leads.

 

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