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14 Mar 2017
Campaign generated results that were nothing to sneeze at

The Washington State Department of Health (DOH) wanted to find the most effective way to educate residents about the importance of everyone over the age of six months getting a flu shot to prevent the spread of influenza. So we created a campaign called “Knock out the flu with one shot,” which featured boxing imagery with some levity to attract audiences to this important public health message.

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11 Oct 2016

Email marketing works. VentureBeat’s report states that, “email is the marketing ROI leader and the preferred channel for customers to receive information from brands.” Furthermore, personalized emails increase open and click-through rates.

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06 Oct 2016
How to make the most of what you’ve got

What do you do when your marketing budget gets slashed but the business goals you’re charged with attaining remain as lofty as ever? Scream, panic and run for the hills? Tempting. But not very effective. It’s time to get creative.

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13 Sep 2016

Marketers like to talk about “compelling” content, but when it comes to getting your audiences to take action, what does that mean? We took a look at the hard numbers on our own blog and offer the following practical tips for writing blog headlines and calls-to-action that get views, clicks and leads.

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