An interview with GA Creative’s campaign strategist Karen Axtell: For more than 20 years, Karen has developed lead generation strategies for local, national and global companies, helping them refine efforts to achieve more cost-effective acquisitions over time.
Compete messaging is messaging that explains how your product or service compares to the competition in terms of price, value, innovation, service or quality. It’s a critical part of any marketing rollout because not only will it help arm your sales team, but it’ll help your internal and external marketers know how best to position your offering to make it stand out.Read More
In designer Ingrid Fetell Lee’s TED Talk called “Where joy hides and how to find it,” Fetell Lee talks about her 10-year journey to understand the relationship between the physical world and the emotion we call joy. She points out the differences between happiness and joy, and shares results of her research about where joy resides in our world, what it looks like and what it doesn’t. After watching, we wondered: Which brands deliver joy?Read More
Native advertising is content that looks like editorial but is actually paid for by an advertiser. It’s a newer form of digital advertising that savvy marketers are using—and you probably should be, too. According to a study from IHS on behalf of Facebook, by 2020, the majority of mobile display ads will be native and represent $53 billion in advertiser spend. Here are five reasons to take another look at native advertising.Read More