In business, yesterday’s elevator pitch is today’s 140-character tweet. Executives are all trying to communicate key messages with an eye toward brevity. But that doesn’t mean that people should default to repeating overused adjectives: The practice degrades the message and reflects negatively on the speaker. With that in mind, here’s a list of some of the most commonly used adjectives today with a few suggested alternates for each.Read More
According to AARP, baby boomers account for half of all consumer expenditures—yet, surprisingly, just 10 percent of marketing dollars are targeted toward the 50+ audience. One of the ways for companies and organizations across industries to lure in baby boomers is with deals and discounts. Here are some of the ways to get your brand noticed.Read More
Besides being among the most notable brands in the world, what do Apple, Google and Microsoft have in common? They prioritize their employer brand because they know it’s how to hire and retain exceptional talent – and ultimately reach consumers with an authentic, credible message of trust.