Kierkegaard said, “Life is not a problem to be solved, but a reality to be experienced.” And the same rings true for brands. Companies and organizations worldwide are expected to spend more than $583 billion in advertising this year in an effort to try to communicate the uniqueness of their brands (eMarketer).Read More
Like any good marketing firm, we love a blog by the numbers. Here’s a roundup of a buncha blogs that feature practical marketing tips, everything from developing patient personas to social media strategy to collateral development to content marketing to branding inspiration from Albert Einstein.Read More
Zemax enlisted GA Creative to launch a campaign to promote its suite of software products that streamline the workflow between optical and mechanical engineers. We developed a media plan that included a mix of print and digital tactics to reach a new target audience, drive leads to a landing page and offer valuable content to entice prospects to provide their contact information in order to build up a database of sales leads.
Campaign generated results that were nothing to sneeze at
The Washington State Department of Health (DOH) wanted to find the most effective way to educate residents about the importance of everyone over the age of six months getting a flu shot to prevent the spread of influenza. So we created a campaign called “Knock out the flu with one shot,” which featured boxing imagery with some levity to attract audiences to this important public health message.