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425.454.0101

20 Oct 2017
Whether designing the latest virtual reality headset or a telescope to be launched into space, industry leaders creating products with optics as the central component rely on Zemax software. With its growing product family, Zemax has made it easier for companies to compete by getting their optical products to market faster, while reducing costs and optimizing optical performance. Zemax leadership saw that it was time to realign their brand and they turned to GA Creative for guidance.

 

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15 Sep 2017

Besides being among the most notable brands in the world, what do Apple, Google and Microsoft have in common? They prioritize their employer brand because they know it’s how to hire and retain exceptional talent – and ultimately reach consumers with an authentic, credible message of trust.

 

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29 Aug 2017

Of all the seats at the C-suite table, the Chief Marketing Officer, or CMO, may have the least defined role. It’s easy to imagine what a Chief Operating Officer or Chief Financial Officer might do all day, but the chief officer with “marketing” in the middle has tasks that vary widely by company and industry. Here are some of the tasks on a modern CMO’s to-do list:

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04 Aug 2017

Kierkegaard said, “Life is not a problem to be solved, but a reality to be experienced.” And the same rings true for brands. Companies and organizations worldwide are expected to spend more than $583 billion in advertising this year in an effort to try to communicate the uniqueness of their brands (eMarketer). 

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