Besides being among the most notable brands in the world, what do Apple, Google and Microsoft have in common? They prioritize their employer brand because they know it’s how to hire and retain exceptional talent – and ultimately reach consumers with an authentic, credible message of trust.
Of all the seats at the C-suite table, the Chief Marketing Officer, or CMO, may have the least defined role. It’s easy to imagine what a Chief Operating Officer or Chief Financial Officer might do all day, but the chief officer with “marketing” in the middle has tasks that vary widely by company and industry. Here are some of the tasks on a modern CMO’s to-do list:Read More
Kierkegaard said, “Life is not a problem to be solved, but a reality to be experienced.” And the same rings true for brands. Companies and organizations worldwide are expected to spend more than $583 billion in advertising this year in an effort to try to communicate the uniqueness of their brands (eMarketer).Read More