We work with nonprofits to raise their profile and highlight the role philanthropy plays in their success. A solid case for support sets the stage for a successful campaign. And, it’s important to start with your end goals in mind.
Use the high level messaging from your case in all communications to build awareness in the community about your mission, and the impact that contributors can make.
A great case will support your fundraising goals. With a clear call to action, tailored for each audience segment, you can include examples of giving levels and incentivize giving now rather than later.
People who have given believe in the organization. Call on existing donors to spread the word – that type of word of mouth is a priceless way to extend the reach of your campaign.
Tags: nonprofit marketing