The power of photography.

The power of photography.

23 Feb 2016
3 photographers using their craft to make a difference.

Video has become a bigger part of marketing strategies. In fact, 96 percent of B2B companies use video in their marketing (Web Video Marketing Council). Still, photography remains as powerful a force as ever. Check out how three photographers are using their craft to give a face to the ordinary and extraordinary people that they meet—and sharing those portraits as a force for good in the world.


Humans of New York

With over 16 million followers on Facebook, Humans of New York started by providing glimpses into the daily lives of strangers in New York City, highlighting street portraits and snippets of subjects' stories. Photographer Brandon Stanton’s worldwide audience has also seen him help Syrian refugees, inner city students in need of college tuition and more.

Check out his latest effort to share stories of inmates from five different federal prisons across the Northeast on Facebook.


“He’s a beautiful person. He always tells me: ‘We’ve got to find a way to win by losing.’ In the eyes of society, we’...

Posted by Humans of New York on Friday, February 5, 2016
Martin Schoeller

Photographer Martin Schoeller decided to use his Instagram feed to “give people living on the street a voice and a face.” His portraits of L.A.’s homeless are influencing the city’s efforts to help them, by adding a human element to a Comprehensive Homeless Strategy that would allocate $1.8 billion dollars to aid the homeless. To see his stunning portraits and get information on how to donate to the cause, follow Schoeller on Instagram


Martin: “I met you about six months back I think…” Jack: “Yeah." M: "How have you been, pretty good?" J: "I’m in a hotel now." M: "Oh you’re in a hotel? good, where?" J: "Yeah, Labrea. The Hawaiian Inn." M: "That’s good, you can come here every night and you don’t have to walk too far." J: “Yeah." M: "Where did you used to work? Tell me a little bit about yourself. You grew up in Detroit?" J: "Detroit. Janitorial service." M: "And then you lost your job?" J: "Yeah, my father fired me." M: "Why did he fire you?" J: "Too much mouth. I got too much mouth talkin’ back. He didn’t like that." M: "How long ago was that?" J: "About eight years ago." M: "Is your dad still alive?" J: "No, he croaked. He’s passed on." M: "Did he have a problem with you being gay?" J: "Yeeeeeeah. Yeah." M: "Is that why you had a falling out with your dad?" J: “Yeah." M: "What do you do for a living now?" J: "I work part time for the [GWHFC] food truck.” . Please support the @gwhfc to help people like Jack get back on their feet. Info in bio. #sycamoreandromaine #martinschoeller #gwhfc #portraits #street #photography #streetphotography #feedthehungry #fighthunger #volunteer #give #giveback #nonprofit #losangeles #westhollywood #hollywood #communityservice #community #activism #homeless #makeadifference #filmphotography #filmisnotdead

A photo posted by Martin Schoeller (@martinschoeller) on




Axel Oberg

When we think about the masses of people faced with rebuilding their lives after being uprooted by the violence in the Middle East, it’s hard to fathom. Photographer Axel Oberg is working to change that by creating intimate portraits of refugees that “show the people behind the numbers.”

View the gallery on National Geographic’s site. 


Way Out: Originally from Baghdad, Iraq, 23-year-old Raed Ali waits in Turkey for a reliable smuggler to take him to Greece. Photograph by Axel Oberg.

See how we used portraits to illustrate the need behind Bloodworks Northwest fundraising campaign.

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Tags: Branding