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Salty Seattle identity captures the fun of culinary art

19 Oct 2018

Linda Miller Nicholson is an internationally recognized pasta powerhouse, who’s made pasta art for the likes of Katy Perry and Harry Connick Jr., among many others. Her just launched book, Pasta, Pretty Please: A Vibrant Approach to Handmade Noodles, has been featured on the Today Show, Good Morning America and King 5’s Evening Magazine, to name just a few. This colorful dynamo also hosts a pasta show on The Food Network. She’s amazing, which is why we were honored when she turned to GA Creative for a logo for her brand, Salty Seattle.

 

Getting to the heart of the Salty Seattle brand

Having fun with pasta is Nicholson’s specialty. She uses natural ingredients, such as beets, chard, turmeric, charcoal, matcha, harissa, paprika, carrots and peas, to achieve vibrantly colored pastas that are then often turned into works of art.

Nicholson innovates with pasta, while respecting traditions of the past, and thrives on challenging people to think about the world around them with fresh eyes.

“I want my brand to represent a healthy escape for people with busy lives who have an appreciation for art, delicious food that is not totally gluttonous and has a ‘clean’ aspect,” says Nicholson.

 

Creative options to capture the fun

GA Creative developed three logo options for Nicholson to consider, as a reflection of her naturally dyed pasta in all the colors of the rainbow. And with one round of feedback, the logo was finalized and applied to her website, social channels, merchandising and products.

 

Logo

Option 1

SaltyOption1-308610-edited

 

Option 2

SaltyOption2

 

Option 3

SaltyOption3

 

“Linda is knowledgeable and provides trusted advice, tips, tricks, how-to. But she’s also as artistic and fun as her pasta, so I wanted her logo to reflect that side of her.”

JeffCircle  Jeff Welsh | Project lead, GA Creative

 

Translating a vision into visuals

Nicholson is delighted with the result. “I am absolutely thrilled with my logo, but beyond the finished product, GA Creative was a complete joy to work with,” says Nicholson. “It was important to me to find someone who would really listen and translate my ideas, and they did this and more. It was like they were inside my brain turning what I wanted — but couldn't articulate — into the best version it could possibly be. The project came in ahead of timing expectations and under budget. 11 stars out of 10.”


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Tags: Work, Collateral, GA Creative