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Responsive web design creates a positive user experience [Work]

Responsive web design creates a positive user experience [Work]

14 Nov 2016
In the face of increased competition, Puget Sound Kidney Centers recognized the need to rebrand, reposition and sync up its two separate websites – one aimed at patients, their families and caregivers in the community and the other geared towards volunteers and financial donors. 

GA Creative conducted a website audit to help define their needs and develop recommendations on the right platform to build the site. This audit included a review of their top competitors, along with a review of sites they liked to help inform the overall website architecture, including content, features and functionality. See how we created a fresh new face for the organization and user experience for visitors.

Before

Two disparate web sites, poor user experiences and a difficult to update back-end.

PSKC_Before.jpg

 

After

A clean, easy-to-navigate responsive website that speaks to patients, physicians and donors providing the information visitors are looking for in just a couple of clicks – all on a friendly CMS for easy updates.

PSKC_After.jpg

 

 

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Tags: Work, healthcare marketing