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06 May 2017
Three core principles guide the way.

Website design is a central part of building a strong brand. Your website needs to be responsive so it’s accessible, navigation should be intuitive and transactions have to be seamless. Simple, clean and centered on the needs of your website visitors, user-centered design means to:

  • Understand who the user groups are and what tasks they are performing on your site. Note: customer personas can come in handy in this way.
  • Keep design clean and simple to reduce unnecessary mental effort by the user.
  • Be consistent with interface elements and dialogue boxes.
  • Provide adequate navigation for end users to know exactly where they are at all times.
  • Use simple and natural language.

But how do you achieve all of this from a design perspective? Our website design philosophy consists of three key principles:

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04 May 2017

3D printing, or additive manufacturing if you’re in the biz, is poised to revolutionize so many industries that we can barely keep up. In his book, “The Third Industrial Revolution; How Lateral Power is Transforming Energy, the Economy, and the World,” futurologist Jeremy Rifkin points to 3D printing as one of the technologies at the tipping point of fundamental economic change. The barrier to immediate adoption used to be the price tag, with some 3D printers costing as much as $500,000. That’s why, initially, 3D printing was primarily used for prototyping in industries like aerospace and defense. (Curious where prototyping is headed? Check out our work with Zemax.)

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02 May 2017

Recently we had the pleasure of working with the Providence Digital Innovation Group (DIG), pioneers who are creating the digital future of health care. DIG brings together the worlds of health care and technology to create innovative digital products and solutions to solve some of health care’s most pressing issues. An example of the type of solutions DIG has created is a TeleStroke cart that enables emergency doctors in rural areas to give remote access to specialist doctors located elsewhere in order to treat patients more effectively when seconds can mean the difference between life and death. The cutting-edge work DIG is doing demands cutting-edge engineering and development talent; DIG tapped GA to help reach top recruits around the country with a lively and informative recruitment video.

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18 Apr 2017
How to identify the right color palette for your brand personality.

You might have done one of those fashion color tests that tell you what hues you should be wearing based on “your season,” determined by attributes like your eye and hair color, skin tone – and maybe even the blueness of the veins in your arms. But how do you discover the season of your brand? And how can a marketer update your brand to either temporarily or permanently fit with a new season? Our crackerjack design squad has some suggestions. But first, let’s look at what it means to be winter, spring, summer or fall.

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