Do you get nostalgic thinking of Richard Scarry’s “What Do People Do All Day?” Are you related to a marketer whose description of their job makes your eyes glaze over? Are you interested in partnering with us on a branding or advertising project?
Women are the primary health care decision makers in the family – and they’re also on Instagram – so it makes sense that whether you work at a small practice or large health care organization, your marketing strategy would prescribe a heaping dose of hashtags. Here are three tips to make the most of Instagram as a platform for connecting with current and potential patients.
The world of marketing is all about getting potential customers, clients, patients and donors to show up on your doorstep. Whether you’re ready to explore a full awareness and response strategy or are just looking to incorporate some content marketing best practices, there are several things you can do to help draw in new website visitors and to keep them coming back.
Responsive web design used to be an optional add-on and viewed as costly. Not anymore – it’s not only attainable for everyone, it’s essential. According to Pew Research, nearly 2/3 of Americans are now smartphone owners, and for many, these devices are a key entry point to the online world. And consider that 48 percent of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring (MarginMedia).