Let’s face it, most of us would rather go to the dentist than sit through a dry, dull sales presentation. What’s worse is when the visuals don’t support the narrative effectively, and instead the audience is subjected to slides filled with endless bullets, complicated charts and bad clip art.Read More
Tradeshows are part of the marketing mix for most industries. It’s a great time to connect in person with existing customers and to build new connections face to face. Along with offering opportunities to educate customers and prospects on your latest product roadmap, tradeshows allow you build rapport and generate new leads. To make the most of your investment when exhibiting at a show, follow these five best practices in booth design.