New research on how praising customers can backfire, Snapchat's new API and other headlines this week

Becoming one with your brand promise, how praising customers can backfire and other headlines this week

07 Oct 2016

Here’s a look at what we’re reading this week from the world of branding, consumer products, entertainment, science and technology.



How to get your company to transform and become one with your brand promise

Getting back to basics


Harvard Business Review

Praising customers for ethical purchases can backfire

New research


Advertising Age

An inside look at Snapchat's new advertising API technology

Second-screen battle heating up


The Wall Street Journal

Facebook's Oculus working on stand-alone virtual-reality device

New device won't require a personal computer


The Seattle Times

5 things to do this weekend: Pumpkins, restaurant week and more

Get into the fall spirit 



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Tags: What we're reading