Professional services firms can gain visibility on LinkedIn by creating SlideShare presentations that are relevant to their key target audiences. Financial advisors, architects, engineers, accountants, IT managers and management consultants can all benefit from providing well-designed, useful presentations that will truly engage audiences. Here are 5 inspiring SlideShare presentations for your professional services brand.
Go against the grain
“Jack Welch discusses the state of traditional business education today and how he is disrupting it with an affordable new MBA program where the student comes first, instead of the faculty.”
“What does it take to be named a Best Company to Work for by FORTUNE magazine? For starters, a winning culture, collaboration, and creating an environment for learning and growth. Take a look at these slides for more ideas!”
Provide an all-up look
“For some lawyers, especially litigators, social media is a tool that helps them provide better representation to their clients. Whether it’s mining social media for evidence or researching jurors online, social media is helping them to make their clients’ cases in court. Learn about Lawyers and Social Media in 2016 in this MyCase Legal Infographic.”
Emphasize the softer side of business
“Stanford Graduate School of Business Marketing Professor Jennifer Aaker explores the value of harnessing empathy to design products and improve the performance of employees.”
“What’s in store for the housing market and home buyers in 2016? Find out with Zillow's predictions for the year.”
Whatever your topic, don’t forget the following tips to ensure your SlideShare gets engagement:
- Use your most important keywords in your title, first-line description and tags
- Use consistent firm or company branding for each SlideShare
- Tailor your content to a news headline or trending item to maximize visibility
And don’t forget to promote your SlideShare with paid support on LinkedIn, as well as your other social channels like Facebook and Twitter, customizing the message for those individual audiences.