Here’s a look at what we’re reading this week from the world of branding, consumer products, entertainment, science and technology.

AdWeek

Just how loyal are your loyal customers?

Taking a look at the whole wallet view

Advertising Age

One-fifth of Apple iOS users avoid ad targeting in apps: Report

A hit among customers

TechCrunch

A test flight with Zipline, makers of humanitarian delivery drones

Nationwide delivery of blood and other critical medical supplies began in Rwanda today

TED

5 ways to lead in an era of constant change

Five imperatives, centered around putting people first, for turning company reorganization into an empowering, energizing task for all

Inc.

Don't create your company culture: Manage it

Your company's culture will evolve over time