Here’s a look at what we’re reading this week from the world of branding, consumer products, entertainment, science and technology.
AdWeek
Just how loyal are your loyal customers?
Taking a look at the whole wallet view
Advertising Age
One-fifth of Apple iOS users avoid ad targeting in apps: Report
A hit among customers
TechCrunch
A test flight with Zipline, makers of humanitarian delivery drones
Nationwide delivery of blood and other critical medical supplies began in Rwanda today
TED
5 ways to lead in an era of constant change
Five imperatives, centered around putting people first, for turning company reorganization into an empowering, energizing task for all
Inc.
Don't create your company culture: Manage it
Your company's culture will evolve over time
Tags: What we're reading