Millennials, those born between 1980 and 2004, are said to be the first generation of “digital natives.” But what do we really know about them?
They are the workforce of the future.
Millennials will make up 75% of the US workforce by 2025, according to global business growth consultancy Frost & Sullivan. So technology companies need to appeal to them, as they’ll be heavily influential in bringing tech trends such as unified communications, video and the cloud into the enterprise. They may also impact other trends, such as bringing lower cost solutions to work. Because remember that just yesterday many of them were students, when ultra-low-cost computing devices were as necessary as Top Ramen at 5 for a $1. All good to know when marketing your wares.
They’re super tech savvy, right?
The same trend report states that the average technology user (of any age group) may use four devices per day, is highly mobile, and expects their data to be there, plain and simple. Millennials, who we know love to spend big money on big brand devices, also want information fast, and they want it real – without the fluff. But how tech savvy are they? A recent research brief reveals that most millennials have a hard time solving problems using technology, essential tools for boosting productivity and accelerating innovation. Read: earning a degree – and a living. So love of technology doesn’t necessarily equate to making the most productive use of it.
Reaching them is totally predictable.
Since they are so into their technology, the best way to market to millennials is using high-tech methods, right? They want info fast, in a straightforward tone, on social media and via video – at least this is what we’re reading virtually everywhere.
Just to be sure, we did some homework of our own. See what we learned by downloading our FREE eGuide: 3 things you’ve got wrong about advertising to millennials. Click here >
Tags: tech marketing