Donate to charity this #givingtuesday

Donate to charity this #givingtuesday

29 Nov 2016

It’s #givingtuesday, the day to donate time, money and other resources to your favorite nonprofit organization(s). But deciding what, when and how to give can be challenging. Here are some resources from around the web.

Do your research

From USA Today: “As is true with any investment, it is important to do your due diligence before giving to a non-profit. This includes identifying what your preferences and criteria are with respect to the organization mission, type, profile, financial situation and leadership. Information about an organization can be gathered from a number of sources, including personal references from others who have worked with the non-profit, information from the organization itself (e.g., websites, annual reports, etc.), public reports in the media and third-party sites such as GuideStar, Charity Navigator and the Better Business Bureau’s Wise Giving site. Perhaps the most effective way to evaluate an organization is through your own personal engagement, be it through volunteering or a site visit at the non-profit.”


Donate in another way if money isn’t an option

This article from The Guardian may be a few years old and UK-centric, but it has a lot of fantastic tips about ways to give when you’re tight on change. “Money isn't the only thing charities require: from learning to sign to giving blood, you can still make a difference.”


Know the tax benefits of financial gifts

Walk through this interview from the IRS to determine whether your charitable gift will be tax deductible before you make it. For major gifts, check out this information on the difference between direct, indirect and split-interest gifts our client, Badgley Phelps.


Give to women and girls, ladies

From Forbes: “Now is the time to reorient ourselves toward commonalities rather than divides as we start to heal and begin a forward-looking dialogue, and one thing that unites women in particular is our well-researched tendency to be philanthropic. We hold a tremendous amount of consuming power and we hold that same amount of giving power. Women are more likely to donate than men, more likely to volunteer and more likely to share about their giving on social media. A survey conducted by the Women’s Philanthropy Institute at the University of Indiana found women were more generous regardless of age, race or any other demographics. Yet the fact is, while women are driving increasing amounts of both consumer and philanthropic spending, only about 7% of giving is directed towards women’s and girls’ issues. And the need is great, both domestically and globally.”


Spread the word

From National Philanthropic Trust: “Use social media to tout the charities and causes that mean the most to you, if you can’t give financially. Exposing your message to a new network of potential donors for the charity could mean even more than a check.”

No matter where, how or when you give, just remember this quote from Winston Churchill: “We make a living by what we get, but we make a life by what we give.”



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Tags: nonprofit marketing, inspirational, fundraising