National Geographic photographer William Albert Allard said, “Words and pictures can work together to communicate more powerfully than either alone.” Successful brands across industries know how important photography can be to help tell their story – and our client, Bay Shore Systems, is no exception.
Bay Shore Systems has been a leader in manufacturing custom foundation drilling equipment for more than 30 years. They came to us to help push the company brand forward, by updating the look and feel of their website, brochure and advertising.
As part of the new brand look and feel, we recommended creating a new photo library. Known for their industry-leading engineering and lauded for their superior customer service, customers form long-time relationships with their sales and service reps. So, we wanted to put them front and center, to show the heart – and the grit – that goes into the work Bay Shore does. The resulting photos capture the heart and soul of the company – its people.
Bay Shore now has a collection of images that supports its core brand promises, and is currently using the photos for everything from print advertising to email outreach to blogs and more.