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Attracting new visitors to a website with content marketing [Work]

Attracting new visitors to a website with content marketing [Work]

31 Jan 2017

We helped Badgley Phelps, a 50-year-old wealth management firm in Seattle, rebrand with a new website and fresh look. Their goal was to modernize and better reach a younger target audience while still engaging with existing clients.

The new website was the pillar of the rebrand as the primary call to action for marketing efforts and a platform for industry thought leadership through the blog. The primary goal was to increase traffic to Badgley.com from new visitors who could be potentially converted to new clients.

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Results

Sessions from new visitors increased 50 percent in the first six months. The blog afforded Badgley the opportunity to easily publish content and add new pages on a regular basis, improving SEO. The 25 total pages added helped to drive a 48 percent increase in traffic from organic search, and a 187 percent increase in sessions from social referral. 

The client was happy with the results and had a strong platform on which to build marketing programs for 2017 and beyond.

 

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Tags: Work, inbound marketing