Born in an agency brainstorm attended by copywriters, designers and media strategists, the campaign concept was created to position the hospital system as caring and compassionate, and pull people in with the power of simplicity. Using highly visible media and impactful creative, the campaign included TV, cinema, radio, outdoor, digital, print, environmental signage, direct mail, email, social media, guerilla marketing and events – all driving to a campaign landing page designed to continue the conversation.
“Unlike some other creatives who act like they’re the smartest people in the room, GA is a true partner and very easy to work with.”
Budd Wagner, System Director, Integration Communications, Catholic Health Initiatives
Get a glimpse of the breadth of the campaign elements in the video reel below: