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CHI Franciscan Health turned to us to create a buzz-worthy advertising campaign to create brand awareness and increase market share.

Advertising campaign builds brand preference and drives trackable results [Work]

16 Nov 2016
CHI Franciscan Health turned to us to create a buzz-worthy advertising campaign to create brand awareness and increase market share.

Born in an agency brainstorm attended by copywriters, designers and media strategists, the campaign concept was created to position the hospital system as caring and compassionate, and pull people in with the power of simplicity. Using highly visible media and impactful creative, the campaign included TV, cinema, radio, outdoor, digital, print, environmental signage, direct mail, email, social media, guerilla marketing and events – all driving to a campaign landing page designed to continue the conversation.

 

“Unlike some other creatives who act like they’re the smartest people in the room, GA is a true partner and very easy to work with.”

Budd Wagner, System Director, Integration Communications, Catholic Health Initiatives

 

Get a glimpse of the breadth of the campaign elements in the video reel below:

 

Related:

What marketers across industries can learn from in-game advertising

The new native: The evolution of native advertising

Advertising to millennials: Participation matters

 


 

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Tags: Work, healthcare marketing