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10 online fundraising statistics inbound marketers must know.

10 online fundraising statistics inbound marketers must know

26 Apr 2016

Email, social media, landing pages and websites are just some of the tools in the nonprofit fundraising arsenal. Lucky for you, they also happen to be the necessary pieces of an inbound marketing campaign. All you need to do now is integrate them. 

 

Why inbound marketing for nonprofits?

B2B, B2C and nonprofit organizations implementing inbound marketing are enjoying greater ROI than the previous year, however nonprofits in particular are hitting it out of the park. With inbound marketing, nonprofits source almost double the number of leads via inbound channels compared to all other channels combined (Hubspot State of Inbound 2014).

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What do the stats say? 
1. Email accounts for about 1/3 of online fundraising revenue.

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Source: Salsa Labs

 

2. 33% of online donations come from email and 67% come from social, direct donations and peer referrals. 

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 Source: NP Engage

 

3. For every 1,000 website visitors, nonprofits raised $612.

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Source: M+R

 

4. Donors are doing research on mobile before giving, but 84% of nonprofits don't have a mobile friendly site. 

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Source: Mobile Cause

 

5. Social fundraising dollars grew by 70% between 2013 and 2014.

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Source: Classy

 

6.For every 1,000 email subscribers, nonprofits have a 42% increase in Facebook fan growth. 
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Source: M+R

 

7. 91% of all mobile internet traffic is for social media.

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Source: Mobile Cause

 

8. Only 16% of all donors gave more from one year to the next. 

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Source: Stay Classy

 

9. 37% of nonprofits did not send an email within 30 days of signup. 

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Source: Bright Nonprofit

 

10. Nonprofits that use online fundraising tools raise 6 times more money than those who don't. 

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Source: NP Engage

 

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Tags: nonprofit marketing, inbound marketing