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08 Nov 2017

Baby boomers may not be getting as much of your social media marketing dollars as they should. According to Nielsen, “Typically, once a group of consumers reaches the so-called ‘cut-off’ age of 49, marketers ‘go back to go.’ They renew their focus on a new crop of 18-49s and they start all over again. They are lured by the prospect of a younger consumer who is ripe with lucrative, long-term potential. The goal is to build a fresh group of life-time loyalists and the strategy begins with an investment in penetration.”

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31 Oct 2017

In business, yesterday’s elevator pitch is today’s 140-character tweet. Executives are all trying to communicate key messages with an eye toward brevity. But that doesn’t mean that people should default to repeating overused adjectives: The practice degrades the message and reflects negatively on the speaker. With that in mind, here’s a list of some of the most commonly used adjectives today with a few suggested alternates for each.

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26 Oct 2017

In 2016, there was an all-time record high of 1,093 data breaches tracked in the United States, an increase of 40 percent over the previous year (Identity Theft Resource Center and CyberScout). Data and network security is a primary concern for businesses today. With cyber threats a moving target and hackers who are constantly evolving their strategies, it takes a strategic approach to prevent, detect, respond to and recover from breaches.

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25 Oct 2017

According to AARP, baby boomers account for half of all consumer expenditures—yet, surprisingly, just 10 percent of marketing dollars are targeted toward the 50+ audience. One of the ways for companies and organizations across industries to lure in baby boomers is with deals and discounts. Here are some of the ways to get your brand noticed.

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