Pay-per-click (PPC) advertising is hosting ads on search engines and paying every time someone clicks on one of the ads from, say, Google, Yahoo or Bing. PPC has been around since the ‘90s and is sometimes discounted by modern marketers looking for the sizzle of social or digital ads. But here are five reasons why PPC is worth its position as part of the marketing mix—and how to get started if you’re not currently doing PPC advertising for your products or company.Read More
Creating buyer personas is like painting pictures of your ideal customers. It’s worthwhile to invest time and effort into creating them in order to help you determine which of your existing customers fit—and which don’t—and to help you identify the best way to reach new prospects.Read More
There have been many changes with Facebook lately, and because of this, some brands may question their resource allocation to the site. But since Facebook is still the number one social media platform, it’s a miss to walk away. There are new and expanded ways for brands to effectively engage with target audiences cropping up monthly on Facebook. Here are three of our favorite ways to reach people on the social network right now:Read More
We’re thrilled to share that we won both Silver and Bronze awards for work conducted on behalf of optical product design software maker Zemax in the 2018 Summit Creative Award (SAC). Our team was awarded the Silver for a corporate video—the Zemax Virtual Prototyping Executive Overview—and a Bronze for the Zemax Website Redesign. According to award organizers, they had a record-setting 26 countries participate in this year’s competition, with more than 5,000 submissions.
“We love working with Zemax. They are truly engineering the future of optics with software that plays a central role in helping companies design innovative, optics-based products in industries like virtual reality, biomedical imaging, self-driving cars, space exploration, and consumer electronics,” said Julie Burke, Principal. “Receiving such notable recognition for two of the projects we’ve done for this incredible client is icing on the cake.”Read More