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425.454.0101

18 Apr 2017
How to identify the right color palette for your brand personality.

You might have done one of those fashion color tests that tell you what hues you should be wearing based on “your season,” determined by attributes like your eye and hair color, skin tone – and maybe even the blueness of the veins in your arms. But how do you discover the season of your brand? And how can a marketer update your brand to either temporarily or permanently fit with a new season? Our crackerjack design squad has some suggestions. But first, let’s look at what it means to be winter, spring, summer or fall.

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14 Apr 2017

Zemax enlisted GA Creative to launch a campaign to promote its suite of software products that streamline the workflow between optical and mechanical engineers. We developed a media plan that included a mix of print and digital tactics to reach a new target audience, drive leads to a landing page and offer valuable content to entice prospects to provide their contact information in order to build up a database of sales leads.

 

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13 Apr 2017

If you work in advertising, think it sounds like a hoot or are a client wondering what your agency does all day, here are some current and past TV shows for your viewing pleasure.

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11 Apr 2017

National Geographic photographer William Albert Allard said, “Words and pictures can work together to communicate more powerfully than either alone.” Successful brands across industries know how important photography can be to help tell their story – and our client, Bay Shore Systems, is no exception.

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