How to identify the right color palette for your brand personality.
You might have done one of those fashion color tests that tell you what hues you should be wearing based on “your season,” determined by attributes like your eye and hair color, skin tone – and maybe even the blueness of the veins in your arms. But how do you discover the season of your brand? And how can a marketer update your brand to either temporarily or permanently fit with a new season? Our crackerjack design squad has some suggestions. But first, let’s look at what it means to be winter, spring, summer or fall.