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13 Jul 2018

There have been many changes with Facebook lately, and because of this, some brands may question their resource allocation to the site. But since Facebook is still the number one social media platform, it’s a miss to walk away. There are new and expanded ways for brands to effectively engage with target audiences cropping up monthly on Facebook. Here are three of our favorite ways to reach people on the social network right now:

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06 Jul 2018

We’re thrilled to share that we won both Silver and Bronze awards for work conducted on behalf of optical product design software maker Zemax in the 2018 Summit Creative Award (SAC). Our team was awarded the Silver for a corporate video—the Zemax Virtual Prototyping Executive Overview—and a Bronze for the Zemax Website Redesign. According to award organizers, they had a record-setting 26 countries participate in this year’s competition, with more than 5,000 submissions.

“We love working with Zemax. They are truly engineering the future of optics with software that plays a central role in helping companies design innovative, optics-based products in industries like virtual reality, biomedical imaging, self-driving cars, space exploration, and consumer electronics,” said Julie Burke, Principal. “Receiving such notable recognition for two of the projects we’ve done for this incredible client is icing on the cake.”

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21 Jun 2018
Three ways marketers can help HR keep employees engaged—and why they should

According to Gallup, "A staggering 87 percent of employees worldwide are not engaged. Many companies are experiencing a crisis of engagement and aren't aware of it." Many marketers might see employee engagement as a human resources problem, but there are steps that marketing departments can take to help with employee engagement and retention. Why bother when it's not in your job description? Given that news of low morale and high turnover can drastically overshadow positive brand messages—and all of your hard work—it's worth marketers' time to invest in employee engagement, too.

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08 Jun 2018

 
An interview with GA Creative principal Jeff Welsh, a master of design who helps businesses tell their stories.

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